The Workshop



The Simple Plan workshop is about collaboration.

Join us for a simple approach to writing your business plan. In two days, we will work with you to:

  • Write a mission statement for your business
  • Set short and long term goals
  • Refine your target market and your niche
  • Determine how many weddings you need to do to be profitable
  • Examine your advertising and whether it's working for your business.
  • Identify how to grow your business: when to hire people, how to do so, and how to train them
  • Make a sales plan
  • Make an expense budget
  • Learn how to understand if you're financial successful
  • Network with other business savvy wedding professionals

COST: $499 includes all workshop materials including The Simple Plan ™ workbook. Lunch will be provided for you on both days. (Check for early bird rates in each market.)

Guarantee: We are confident that you walk away with a business plan, a stronger business perspective, and an all-encompassing strategy. If you don't finish the workshop feeling that you've gained value for your business, we will fully refund you.

The Simple Plan Graduates share their thoughts...

Laurel McConnell
Owner of Laurel McConnell Photography

I've been a wedding photographer for 10 years, so I had a pretty firm grasp on the day-to-day operations of my business. I wasn't prepared for how much my mind would be blown; I had a MAJOR epiphany. I always had a strong connection to who my target market was but not WHY, and after taking The Simple Plan, I was able to REALLY fine tune my marketing and let my voice shine, opening the doors for some incredible life-changing opportunities. On the business side of things, Michelle and Kelly helped me to really UNDERSTAND the numbers behind the numbers, so now I'm armed with an easy-to-implement growth plan for the next few years. There's no reason why I shouldn't be around for another 10!

Dana LaRue
Owner of The Broke Ass Bride

While my time [at The Simple Plan] certainly helped grow my confidence, inspire me to dream bigger than I ever imagined, and hone my vision for our future… I think my biggest tangible takeaway from the event was defining our mission statement for once and for all. I am so grateful to have had the opportunity to attend, and I highly recommend attending the next time they come to your city, whether you’re a knee-knocking newbie or a seasoned pro. Your business is ever evolving and shifting, and being armed with a business plan and keeping it up to date is half the battle.

Caroline Colom Vasquez
CEO of Paloma's Nest

At The Simple Plan Michelle and Kelly share valuable insight covering financials, organizational systems, marketing and more... while always keeping it real and accessible to those of us in creative industries who would rather be designing than calculating the numbers. Time spent at The Simple Plan clarified all of the jargon and vocabulary that seemed difficult to master as a small business owner, and their commitment to continuing education is invaluable. Once you participate in The Simple Plan, Michelle and Kelly will always be an integral part of your team long into the future.

Tara Bliven
Owner of Ephemera Inc.

If you’re feeling lost, uninspired, or so new you don’t know where to start, sign up for The Simple Plan. Even if you have to travel to a strange city where you don’t know anyone, and it’s the first money you’ve spent on your business. It is easily the best money I’ve ever spent on mine – I just wish it had been offered 3 years ago! It inspired me to make those changes to my business that had been nagging me for quite awhile.

Catie Ronquillo
Owner of Catie Ronquillo Photography

After the first day of activities, Kelly and Michelle asked me for their thoughts. I told them, “It’s a sneaky way of getting us to write a business plan. It didn’t even feel like we were writing one!” Truly, Kelly, Michelle, and their guest speakers know what they are talking about and share their passion for helping others create sustainable business. Take it from me. Kelly and Michelle make writing a business plan in two days not only possible, they make it fun and painless. Seriously. And it’s also a wonderful opportunity to meet other like-minded professionals, investing in their business, to get their business on track. I don’t just believe in what Michelle and Kelly are doing, I whole-heartedly believe in them. One city at a time, they are helping raise the bar of our industry, by helping build sustainable businesses in the wedding industry.