How much attention do you pay to the words on your website? The actual text in your bio and services information? Those words matter. They can make or break your business. Not only are people attracted to interesting verbiage, but also it is a reflection of your company, your culture, your brand. Does your website copy reflect your best self?
The Key Ingredients to a Successful Brand!
Are you ready?
Here they are:
Unique Brand Concept
Great Visual Brand
Branded Copy & Communication
We know, we know. You totally get that a targeted, tailored, branded visual representation of your business is essential.
But what about branded copy? Why do you need that, too? It’s just writing – unlike graphic design, anyone can do that, right?
We won’t argue with you there.
Just about everyone can write, and we’re willing to bet that many of you are fantastic with a pen when not knee-deep in weddings. But branded copy is another beast entirely. It’s not about lofty prose, killer descriptions, or perfect grammar (although that is a must). And it’s not something that every writer (even super awesome ones) can execute well.
Copywriting is about communication. A good brand writer has a strong understanding of your brand and gets to know your business’s goals, what sets it apart, and why it’s special. She thinks about what appeals to your customer and gets them to act. Through word choice and a little psychology, she creates horn-tooting text that speaks to your customer in a compelling, brand-unique voice.
As the first impression we have of a company, branded graphic design is a powerful thing. It gets customers to take notice, emotionally connect, and remember a brand…so you better make it count.
Without branded copy, your visual identity is like Wonder Woman without her lasso…you need it to rope ‘em in. Or, imagine if Wonder Woman spoke like Minnie Mouse. Naturally, each has her own charm, but wouldn’t we be utterly confused by her and what she stands for? The same holds true for your brand.
We could blather on about why every step in branding needs to be powerful and consistent, but instead we’ll show you, thanks to our recent collaboration with Print Icon, a luxury printing and design boutique in New York.
Whether in-store or online, copy and marketing pieces should always be organized to help ideal customers navigate and understand the business’s offerings:
BEFORE the rebrand:
Drafts from the client for in-store posters to explain the boutique’s services:
AFTER the rebrand:
Special occasions, especially launches, are another instance where personalized text is key for professional, consistent brand presentation.
This was the text draft from Print Icon for their launch invitation:
Print Icon Gilded… New possibilities in the Art of Paper
You are cordially invited to the Grand Opening of Print Icon Gilded, a unique new store and gallery celebrating new possibilities in art, paper, and the art of paper.
Our debut gallery exhibit – Parviz Shapoor’s “Welcome to my Eyes” – introduces the art of the famed Iranian writer, poet and satirist.
I hope you will join us for wine and hors d’oeuvres at our Grand Opening reception.
February 10th at 5:00 PM.
Please RSVP to: RSVP@printicon.com
The edited copy, in the used VIP invitation card for members of the press:
The tagline of a brand is one of the first customer touch points and is another important opportunity to evoke emotion:
Last, but not least, when used in company communication, a branded sign-off can enhance a business’s image:
Interested in working with Astrid Mueller, brand designer extraordinaire, or Jessica Fox, copy writing queen? Visit AstridMueller.com and Foxywrites.com, and email Astrid at Astrid(at)AstridMueller.com or Jessica.R.Fox(at)me.com…they look forward to chatting!