From time to time we invite one of our Sage Branding Specialists to share some of their “before and after” design work with us. By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life.
This is a super exciting brand redesign for me to share with you! Megan Papoi, owner of Pretty Little Bash, partnered with me for several months on her business strategy. One of the first challenges she came with was that of her business name at the time (A Perfect Plan by Megan). She didn’t feel that it represented where she wanted to be in her business. I agreed that it didn’t have the verve that she brings to her clients. It also wasn’t special enough. (And I’m always leery of anything being called “perfect”.) Megan came up with the brilliant brand name, Pretty Little Bash. Soon after, she partnered with one of our Branding Specialists Nikki Nuckols of Doodle Dog Creative to put her vision into visuals.
Here Nikki shares about the redesign…
Before the Redesign
The old look and site were functional. There were no major design flaws or functionality flaws but it was lacking personality and differentiation from the competition. After talking to Megan, I understood who she was and she was bold, energetic and eager to help plan some really great events, so that was constantly in the back of my mind when working on her new identity!
After the Redesign
I always try to make every brand that leaves our office embody the personality of the individual(s) who will be representing it in their market. To me, the Pretty Little Bash brand screams, modern, trendy, fun and memorable.
Megan shares her thoughts on the rebrand…
“I hands down wanted to work with Nikki at Doodle Dog because she has the creative ability to really nail down what her client wants and her ability to create outside the box designs and not just give me something that is like everyone else. I like the unpredictability that she helped me create in terms of what people might think a wedding planner’s page should look like and how we made it. Nikki and her team are rockstars! My favorite part is definitely the colors! Almost everyone I know uses pastels, which are pretty don’t get me wrong but that just wasn’t me. I am absolutely loving my bright color combination!! It gets me giddy just thinking about it. It really shows my personality and helps people realize the type of experience they will get from me.”
Sage Wedding Pros Strategy Talk… Michelle shares…
“In working with Megan, one of the first things we did was talk about her vision for the company. “What is that you want to be known for?” We uncovered the following values that are important to Megan and Pretty Little Bash:
- SERVICE… timely, not stressful, fun… anticipate a need before it arises (love this!)
- FUN! …release and relax so that you can truly enjoy the event
- CREATIVITY and ARTISTRY…. a love for details and design.
This foundation gave Megan a foundation for her branding. It’s more than just pretty colors and sparkle because it has a soul. This is such an important step in marketing for your business. We love how Nikki has interpreted our strategy work into beautiful visual identity for Megan and Pretty Little Bash!”
Want to see more? Look here for more images, including Megan’s brand reveal images: