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Category Archives: Strategy

Your Business Plan is Never Done

Recently, I’ve heard a few wedding professionals comment to me that they already have a business plan or that they did their plan years ago.
I wonder, “YIKES!  Have you stopped planning for your business?  I sure as hell hope not!”
The day that you stop planning for your business is the day that your business is...

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Sage Declaration No. 13 ::: Differentiate

What is the one thing that you do different from others?
What are you best at doing?
What work do you prefer to do?
Ask yourself these questions at least once a month until you feel you’ve defined your niche.
You must learn to differentiate in order to truly compete in the market.
You must be different.
You must have a...

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The Monthly Review

Are you working ON your business, not just IN your business?  I ask this question a lot because as small business owners daily operations can bog us down and we don’t stop to think about our company on a grander scale.
I encourage you to set aside one day a month for a MONTHLY REVIEW.  However...

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Sage Declaration No. 12 ::: Be Intentional

Be intentional with your business decisions.
I see far too many businesses who are letting business happen, instead of being intentional about the business that they lead.  Plan, strategize, create.  Make all of these things certain and purposeful.  Do NOT be happenstance with your business.  Do NOT let things just happen (or more often: not happen).
When...

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STOP. BREATHE. REVIEW.

It’s February 23rd.  Here we are 54 days after the new year began.  Are you feeling a groove with 2010?  Or, has the novelty worn off?  Do you find yourself trapped working IN your business and not ON your business?
STOP.  BREATHE. REVIEW.
Today, let’s step back to January 1st… and the weeks leading up to it. ...

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