Category Archives: Startup

Wishing for the MAGIC Solution

In 1998 I bought a desk.  I clearly remember why I bought this desk.  I bought this desk because it was going to enable me to be more efficient, more intelligent, more accomplished, more organized, more creative.  “Oh, if only I had a desk.  Then I could write this amazing screenplay that I’m thinking about.” ...

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What is a Business Model?

I stumbled on a great post the other day from Steve Blank, veteran entrepreneur and professor of entrepreneurship, on creating a business model versus writing a business plan.  He believes that before writing a business plan for your start-up you should test the business model. What is a Business Model? A business model is essentially...

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Breaking Even

I remember when I started my business in 2004.  I was so excited and my only hope was that I would be able to recoup my expenses.  I had set the bar pretty low and I only hoped to break even.  I remember thinking that this was the expectation of all new businesses.  Somewhere I...

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7 Ways for a New Wedding Pro to Stand Out

This is a crazy time to be new to the wedding industry.  While “people are always getting married”, there is no doubt that the economy has taken a hit on wedding budgets.  And, while I do see signs of improvement, we still have a ways to go.  Add to this an increase in people entering...

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Sage Declaration No. 14 ::: Be Profitable

Many of us went into business for ourselves because we wanted something to feed our soul.  We gave up well-paying jobs to realize our dreams of being an entrepreneur.  With that, we said, “There is more to life than money.”  And, for some reason, so many in our industry have accepted the notion of “starving...

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