We have a tendency to over-explain things. I see a lot of websites that want to give their prospective clients everything they need to make a decision. Often, there is WAYYYY too much information. Sometimes there are too many images in a portfolio. Other times, there is too much explanation on the services or the…
Category Archives: Teach the ClientOften when I talk to people about their services, this is what the conversation is like: ME: So, tell me… what are the services you offer? WEDDING PLANNER: I have 3 packages. The first one is my day-of package (which is really a month-of) and it gives the bride 10 hours of this, 5 hours… One thing I find ironic in this industry is that we are so good at managing our clients’ affairs but are sometimes not so good at managing our own affairs. Client and project management can be a challenge in the wedding and events industries. There are many details to manage for each client – how… Yesterday, I discussed the power of saying “NO” to people. Juli Smith (aka The Garter Girl) reminded me that we say “no” to our kids all the time yet we have a hard time saying no to grown-ups. We say “no” to our kids because they need boundaries. And, really, sometimes their requests are RIDICULOUS:… No. It’s such a simple word. Yet, we are so afraid to use it. Why? I think there are many reasons which I’ll address today. My hope is for you to use this word “NO” much more in 2011. Being able to say “no” opens you up to say “yes” to many more things. It… |
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