Category Archives: Teach the Client I’m going to ask something of you today. Please read on. A couple weeks ago I had the honor of speaking on pricing strategies at Posh Retreat, a filmmakers retreat and workshop for women in Cancun Mexico. This was a real treat for me. For starters, I love speaking and I love teaching. Also, it... When I worked for Deloitte we had our own “corporate speak”. We had vocabulary, jargon, acronyms and terminology that we used internally as a company. Some times the vocabulary was an internal term used to define something proprietary that the firm that developed. Often it was a marketing term that was established to sell something. ... We have a tendency to over-explain things. I see a lot of websites that want to give their prospective clients everything they need to make a decision. Often, there is WAYYYY too much information. Sometimes there are too many images in a portfolio. Other times, there is too much explanation on the services or the... Often when I talk to people about their services, this is what the conversation is like: ME: So, tell me… what are the services you offer? WEDDING PLANNER: I have 3 packages. The first one is my day-of package (which is really a month-of) and it gives the bride 10 hours of this, 5 hours...  One thing I find ironic in this industry is that we are so good at managing our clients’ affairs but are sometimes not so good at managing our own affairs. Client and project management can be a challenge in the wedding and events industries. There are many details to manage for each client – how... |
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