Category Archives: Teach the Client Ever work with a condescending client? You know… the person that intends to micromanage every step of your performance? It creates for a miserable working situation! This week, we are having a series of posts, written by Dina Eisenberg, Founder of Positively Wed, an educational resource for wedding professionals. This week she addresses the concerns...  This week we’ve been discussing consults: how to create a consistent client experience and how to identify a difficult client. The big question of the week is: “How do I turn away a client that I don’t want to work with?” There is no easy way to do this. It’s like telling a date that...  We’ve all had her as a client: the bridezilla! Oh, I wish it was a stereotype, but she is out there. And, her sidekick, groomzilla, is equally cringe-inducing. I’ve been very fortunate to deal with very few of these in my career. But, the times I did have a bridezilla or groomzilla client I asked...  Last week we discussed pricing: the how-tos and the how-nots. Pricing your products and services too low not only hurts you but the wedding industry as a whole. So finding a delicate balance between what you are worth and what the market can tolerate can be difficult. Equally challenging is convincing the customer that YOU...  The do-it-yourself movement has EXPLODED in the wedding industry. What began as a need to control the wedding grew into a passion for beauty and uniqueness and nowadays has become an economic need. These days an engaged couple can: make their own wedding invites sew their wedding attire (and their groomsmen and bridesmaids) mix their... |
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