This week we’ve been discussing consults: how to create a consistent client experience and how to identify a difficult client. The big question of the week is:
“How do I turn away a client that I don’t want to work with?”
There is no easy way to do this. It’s like telling a date that dinner was...
Category Archives: Teach the Client
Turning Away Business
Identifying a Difficult Client
We’ve all had her as a client: the bridezilla! Oh, I wish it was a stereotype, but she is out there. And, her sidekick, groomzilla, is equally cringe-inducing. I’ve been very fortunate to deal with very few of these in my career. But, the times I did have a bridezilla or groomzilla client I asked...
What is your Value Proposition?
Last week we discussed pricing: the how-tos and the how-nots. Pricing your products and services too low not only hurts you but the wedding industry as a whole. So finding a delicate balance between what you are worth and what the market can tolerate can be difficult. Equally challenging is convincing the customer that YOU...
DIY: why it doesn’t always work (part 3 of 3)
The do-it-yourself movement has EXPLODED in the wedding industry. What began as a need to control the wedding grew into a passion for beauty and uniqueness and nowadays has become an economic need. These days an engaged couple can:
make their own wedding invites
sew their wedding attire (and their groomsmen and bridesmaids)
mix their music on an...
How to teach our customers to hire the best and the brightest (part 2 of 3)
The wedding industry is made of some of the brightest individuals I have ever met. It pains me when I see under-appreciated talent. How do we change that? How do we teach the customer what to look for when they hire wedding vendors? How do we teach customers to value experience and service at any...