When I worked for Deloitte we had our own “corporate speak”. We had vocabulary, jargon, acronyms and terminology that we used internally as a company. Some times the vocabulary was an internal term used to define something proprietary that the firm that developed. Often it was a marketing term that was established to sell something. ...
Category Archives: Consults Yesterday, we talked about creating a recipe in your business that is impossible to recreate. Today, let’s explore what happens when we are asked to take ingredients out of our recipe. Here’s what I’m talking about: Client comes into meet with me about her wedding invites. We are super-grooving and coming up with a beautiful... We’ve made it to our last part in our series which answers the question: Why do I keep getting low budget brides? We have been examining 6 factors which impact your ability to meet with the right customer for your business. If you are just catching up, you’ll want to revisit our posts: Where is...  We’ve spent the last 4 posts discussing the conundrum of targeting the wrong bride. This happens when you continue to receive inquiries from potential clients who love your services but are shocked when they learn of your pricing. If you are just catching up, you’ll want to revisit our posts: Where is the client getting...  Last week and this week, we are discussing what to do when you are priced in the middle to high-end of your trade but keep attracting low budget brides. If you are just catching up, you’ll want to revisit our posts from last week: Where is the client getting their information? What does your branding... |
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