Category Archives: Sales

When Your Average Price is Too Low

Yesterday, I shared my thoughts on how important it is to know the average price of the weddings that you are booking. You can have a very solid pricing strategy. But, when it comes to actually booking clients… if you tend to book the lowest priced service offering, you aren’t going to achieve your sales […]

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What is Your Average Price for Weddings?

Not achieving your financial goals? There are so many factors that go into profitability and financial sustainability in a small business. In the wedding business, pricing is a critical component… NOT ONLY how you are priced, but also the price that you are actually booking clients. You may have incredibly solid pricing structure and strategy. But the mix of […]

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Do You Have Conviction?

This is something I’ve noticed in the 17 years since I graduated college: people who are good at selling have confidence, conviction, and unwavering belief in what they are selling. In our industry… as much as you want to believe that you are selling flowers, or photography, or lighting, or paper… at the end of the […]

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Are You Prepared for Engagement Season?

  Roughly 1/3 of all engagements happen between the Thanksgiving and New Years holidays…guys, this is NOW.  This is EXCITING…there is money to be made and you should start to see your inquiries increase during these months.  If you haven’t already, here are some important things to think about as you prepare for engagement season: 1.  Dust […]

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