Category Archives: Sales

Why Lowering Your Prices Isn’t WORTH It

Lately, I’ve been hearing from a lot of wedding pros that “Business is Slow“.  I wish I had something magical to offer… a magic formula for increased business.  Yes, it’s true… even following all of the advice on this site, isn’t going to magically bring you the business.  But, little by little, by putting all...

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What if You Raised Your Prices by 20% ?

This week we are playing “what if”.  (I’m feeling CHEEKY.)  Yesterday, we pondered the “what if” possibility of slashing our advertising budgets.  Today, let’s try another one… What if you RAISED your PRICES by 20%? (Imagine that!) Now, my theory is that a majority of businesses in the wedding industry are under-priced.  Even if you...

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The Handshake

I think one of the greatest lessons I may have learned in college is how to shake hands.  In my business communication course, we actually spent a whole class devoted to shaking hands.  It may seem silly and trivial to spend several hours discussing how to properly shake hands with someone, but a bad handshake...

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Breaking Even

I remember when I started my business in 2004.  I was so excited and my only hope was that I would be able to recoup my expenses.  I had set the bar pretty low and I only hoped to break even.  I remember thinking that this was the expectation of all new businesses.  Somewhere I...

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Gaining Confidence

I’ve written a lot about being confident, being brave, and how we limit ourselves.  Having confidence is VITAL to your success.  Confidence sells.  Ever notice how that salesperson in Banana Republic can sell you a pair of pants because they are so confident and self-assured?  Confidence allows you to set your price and stick to...

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