Category Archives: Sales

The Business of Multicultural Weddings – Niching Yourself

Today’s guest post is written by Preeti Moberg of The Big Fat Indian Wedding. Preeti has some business savvy tips on how to niche your business and to find your market sweet spot. With a market value over $20 billion dollars, multicultural weddings are the sleeping giants of today’s wedding scene. To successfully appeal to this […]

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4 Tips for Staying Profitable in the Off-Season

No matter how successful your wedding business is, you probably still see a decline in business and profits during the off-season. The fact of the matter is that more weddings occur in the summer and fall than any other time of year. (If you are in Florida or another hot region of the US, your […]

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When Your Average Price is Too Low

Yesterday, I shared my thoughts on how important it is to know the average price of the weddings that you are booking. You can have a very solid pricing strategy. But, when it comes to actually booking clients… if you tend to book the lowest priced service offering, you aren’t going to achieve your sales […]

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What is Your Average Price for Weddings?

Not achieving your financial goals? There are so many factors that go into profitability and financial sustainability in a small business. In the wedding business, pricing is a critical component… NOT ONLY how you are priced, but also the price that you are actually booking clients. You may have incredibly solid pricing structure and strategy. But the mix of […]

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Do You Have Conviction?

This is something I’ve noticed in the 17 years since I graduated college: people who are good at selling have confidence, conviction, and unwavering belief in what they are selling. In our industry… as much as you want to believe that you are selling flowers, or photography, or lighting, or paper… at the end of the […]

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