Category Archives: Pricing I am so excited! I have been asked to be a contributor to the Livebooks’ Resolve Blog. Livebooks offers wesbites for photographers, designers and other creative professionals. Monthly, you’ll be able to see a post from yours truly. The Resolve blog is rich with resources for Photographers… so I highly recommend you add them to...  Lately, I’ve been hearing from a lot of wedding pros that “Business is Slow“. I wish I had something magical to offer… a magic formula for increased business. Yes, it’s true… even following all of the advice on this site, isn’t going to magically bring you the business. But, little by little, by putting all...  This week we are playing “what if”. (I’m feeling CHEEKY.) Yesterday, we pondered the “what if” possibility of slashing our advertising budgets. Today, let’s try another one… What if you RAISED your PRICES by 20%? (Imagine that!) Now, my theory is that a majority of businesses in the wedding industry are under-priced. Even if you...  This week, we’ve been discussing the perils of pricing too low in the wedding industry. Yesterday, I shared a little pricing formula… I call it the “pricing recipe” because instead of math, it’s more like a cake, made with only the best ingredients. Today, let’s assess your pricing. I want you to examine: “Am I...  Finding the “pricing sweet spot” is a challenge that all business have. No matter how big or small, how much experience or new to the game, pricing is a continuous question. Businesses with more experience have history to guide them in setting prices. But, when it comes to increasing prices, even seasoned business owners have... |
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