This week are setting financial goals for 2010. Yesterday, we worked on an expense budget. Today, we are going to make a sales plan. We’ll outline the basic components that you need to include in a sales plan in order to set yourself up for success. We also have an easy-to-use download available for you...
Category Archives: Pricing
Building Your Portfolio in the Wedding Industry
A couple weeks ago, we discussed pricing and how important setting appropriate pricing is not only necessary to the success of your business but also to the industry’s health. Now, I’m going to take a step back and introduce a realistic conundrum:
What happens when you are starting out and you want to build your portfolio?
Ahhhhh...
What is your Value Proposition?
Last week we discussed pricing: the how-tos and the how-nots. Pricing your products and services too low not only hurts you but the wedding industry as a whole. So finding a delicate balance between what you are worth and what the market can tolerate can be difficult. Equally challenging is convincing the customer that YOU...
Why Wrong Pricing Will Kill Your Business
Yesterday, we discussed an easy approach to pricing your products and services in the wedding industry. Today, I’m going to talk about the biggest pricing mistake: pricing too low.
The most common mistake new businesses make is competing on price. LISTEN TO ME: this will only get you so far! STOP the insanity. You must find...
Pricing Products & Services in the Wedding Industry
The most challenging thing that I think most small businesses face is the pricing of their products and services. There is not one business in the wedding industry that I know that does not have this as a concern. The question of pricing is one old and new businesses face every day. And, it is...