Category Archives: Marketing A wedding pro recently asked me: Do you know anywhere I can advertise that doesn’t cater to DIY brides? I’m an invitation designer and feel that I’m losing market share to the DIY projects out there. This is a great question and I’ll answer it here for everyone. DIY is here to stay Whether it’s…  We are thrilled to be bringing Thursday Therapy to Washington DC! Jennifer Reitmeyer, co-owner of MyDeejay is our host for the DC area. Wedding Pros in the DC area are invited to meet, mingle, and share in a fun environment. We love Jennifer’s warmth and energy! Jennifer also has great business smarts. (You have to… Over the last couple days, we’ve been discussing how to determine if your ads (and other promotional activities) are paying off. Are you making money from your promotional investments? After you’ve started tracking the ROI on advertising and promoting, you should be able to set some benchmarks for your business. What is the ROI that…  Yesterday we talked about being intentional with your marketing and promotional decisions. When you set a sales goal, attach it to the way in which you will promote your business. This forces you to think about how you will invest time and money in your business to achieve sales results. (Our Promotional Goal Sheet is… How intentional are you with the money you spend on advertising? Do you know which ads pay off for you? Do you know which ones do not? (These same questions could be asked of any of the ways that you promote your business: networking, PR, etc.) Advertising can be one of your biggest budget items… |
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