Category Archives: Niche We are onto the final week of our 3-week series, A New Year! A New Plan! We’ve discussed the past, the present… and now this week… onto making plans for the future, 2012 (and beyond, if you’d like). Today, we’re going to work on our marketing plan for next year. Make sure to revisit the...  Yesterday, we talked about creating a recipe in your business that is impossible to recreate. Today, let’s explore what happens when we are asked to take ingredients out of our recipe. Here’s what I’m talking about: Client comes into meet with me about her wedding invites. We are super-grooving and coming up with a beautiful...  I was listening to This American Life (my very favorite radio show EVER) a couple weeks ago and they did a story exploring the Original Recipe of Coca-Cola. According to popular myth, the original recipe is locked in a vault in Atlanta. It’s highly guarded and supposedly impossible for anyone to recreate. Somehow, Ira Glass... We’ve made it to our last part in our series which answers the question: Why do I keep getting low budget brides? We have been examining 6 factors which impact your ability to meet with the right customer for your business. If you are just catching up, you’ll want to revisit our posts: Where is...  We are spending this week (and next) talking about what to do if you keep attracting brides with a low budget. Something is amiss if you receive a lot of inquiries and have a lot of consults, but the sale stops when you begin to discuss pricing. Why does this happen? I want to get... |
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the "other" stuff
