On Monday, I reflected on posts from one year ago about competition. When working with wedding businesses to better market themselves, I emphasize the importance of knowing what your competition does. The most important reason for taking a look at your competition is so that you can better differentiate yourself. AND – so that you…
Category Archives: CompetitionMy daughter Lili, age 3, loves gelato. It’s a special treat in which she and I like to indulge, usually after a movie. And, we’ve learned our lesson: stick with the gelato that promises the best QUALITY. Here’s what we’ve experienced in the last few months… We fell in love with a fabulous little gelato… I was a competitive swimmer many moons ago. Swimming is an interesting sport. You only compete against yourself. You want to beat your last “best time”. You technically “compete” against anyone in your race, including people on your team. Imagine competing against people on your team… These were my best friends and we were put… Yesterday, we defined our competitors or, as I like to call them: our coopetitors. Generally they are the other professional in our field who another client will meet when trying to choose their wedding vendors. My outlook on competition is simple: I have great relationships with people who do the same thing as me: design… These days, competition is a hot topic in the wedding industry. With little barrier to entry, people can start a business in what seems like overnight. This has made many of us wedding pros apprehensive and cautious with others in our field. In regards to our competitors, there are many mixed messages: You should know… |
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