Category Archives: Branding From time to time we’ll be inviting one of our Sage Branding Specialists to share some of their “before and after” design work with us. By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life. Today Kelly Ashworth shares her redesign… You know the problem with being a business owner? You think you’re always right. Don’t be angry with me for saying this. I’m guilty 1000% for this also. We have so much passion fueling our business that we don’t always see objectively. We are artistic and creative people. And, we think we know what’s best… This week, we’ve been discussing how to hire some key professionals for the support of your business. On Tuesday, I shared strategies for how to hire a good accountant. Yesterday, I gave my thoughts on hiring a good lawyer. Today, let’s talk about hiring designers, specifically graphic and web designers. (You’ll also want to revisit… A few weeks ago Abercrombie & Fitch announced that it would pay money to the cast of Jersey Shore to STOP wearing its clothing. This made me giggle. Everything about this company reeks of Jersey Shore to me. (It LITERALLY reeks. The smell of cheap cologne overwhelms me every time I walk pass the store.) …  From time to time we’ll be inviting one of our Sage Branding Specialists to share some of their “before and after” design work with us. By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life. Today, Karrie Pyke of Karrie Pyke… |
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