Category Archives: Advertising We are onto the final week of our 3-week series, A New Year! A New Plan! We’ve discussed the past, the present… and now this week… onto making plans for the future, 2012 (and beyond, if you’d like). Today, we’re going to work on our marketing plan for next year. Make sure to revisit the... I recently contributed a post to SmartBrideBoutique.com on the basics of your business website. Here is a snippet of that post: Your business website is often the first impression that a potential client has with your company and the services that it offers. Here are a few of my do’s and don’ts that will help...  When trying to determine where to advertise, one of the key questions to ask yourself is “Where does my target market go for information? What are my clients reading?“ You can make some assumptions based on their style and personality. But, to get more precise, simply ASK them when you meet with them. In my...  We are examining the reasons why you may be attracting the wrong clients. If it seems that you keep meeting with clients who cannot afford your services, it’s time to examine why. On Tuesday we talked about the INFORMATION that people get before they send an inquiry to you. Yesterday, we discussed branding and how...  I’m going to play with a few “what if” scenarios this week. I’m feeling cheeky. First up… What if you got rid (entirely) of your advertising budget? ACK! The HORROR! OK… just play along with me for a second. Let’s say you spend $5000 a year on advertising. What if you woke up one day... |
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the "other" stuff
