Category Archives: Marketing

2015 Action Plan – Sage Wedding Pros’ Business Strategy for the Wedding Industry

Friends, it’s time! It’s time to slow down a bit. It’s time to reflect on 2014 and look forward to 2015. It’s time for our annual (world famous!) 2015 Action Plan. Ta-da…. This is the 4th year of our action plan. We’ve made a few updates… but you’ll find that the majority of our action […]

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Toss The Bouquet Event in Chicago

I am thrilled to be one of the speakers at Toss the Bouquet in Chicago on November 24, 2014!  Toss the Bouquet offers professionals in the wedding and event industry an opportunity to come together to educate their minds, exchange ideas, and elevate their businesses. I will be speaking on “Marrying Your Ideal Client with Your Niche and Pricing” – […]

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Branding Case Study: Leslie Vega Design & Goldenberry Paper

From time to time we invite one of our Sage Branding Specialists to share some of their “before and after” design work with us.  By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life. I’m excited to share today’s branding case study with […]

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Do You Have Conviction?

This is something I’ve noticed in the 17 years since I graduated college: people who are good at selling have confidence, conviction, and unwavering belief in what they are selling. In our industry… as much as you want to believe that you are selling flowers, or photography, or lighting, or paper… at the end of the […]

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