Category Archives: Marketing Last week, when we did our post discussing the IRS rulings for contracted workers vs. employees there were a lot of questions and comments and ideas and thoughts and “what ifs”. My response to all of this: talk to your tax accountant. Don’t have one? Hire a good CPA with great references. (If you need...  These are the things I’ve heard from wedding pros lately: “That person doesn’t refer anyone to me. I send them all sorts of business. It’s not right!” “I used to get so many referrals from other wedding vendors and now I don’t. I’m worried.” Well… there are two thoughts I have here: Stop Keeping Score...  When I was a kid, I was as likeable as the next guy. I had good friends and I can’t complain about my relationships with classmates. But, there was this girl in my class: Tracy. Everyone REALLY LIKED Tracy. Yes, Tracy was smart, cute. But, there was so much more. I was fascinated by this. ...  We are playing the “WHAT IF” game this week! Yesterday we asked ourselves, “What if we raised prices by 20%?” On Tuesday, we asked “What if we slashed our advertising budget?“ Today, let’s get real: What If You ONLY Worked With Clients You LOVE? I know. I know. You have the “best clients in the...  I’m going to play with a few “what if” scenarios this week. I’m feeling cheeky. First up… What if you got rid (entirely) of your advertising budget? ACK! The HORROR! OK… just play along with me for a second. Let’s say you spend $5000 a year on advertising. What if you woke up one day... |
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