What is the one thing that you do different from others?
What are you best at doing?
What work do you prefer to do?
Ask yourself these questions at least once a month until you feel you’ve defined your niche.
You must learn to differentiate in order to truly compete in the market.
You must be different.
You must have a...
Category Archives: Marketing
Sage Declaration No. 13 ::: Differentiate
How to Gain Attention, part 2 ::: 10 Tips for Getting Magazine Editorial
This week is all about getting attention for your business. Yesterday, Julianne Smith gave us her 10 tips for Public Relations. Today, we are going to get you into some magazines! I love what Beth Helmstetter, Event Planner, shared with us a few months ago about getting into the magazines: “Don’t be afraid of the...
How to Gain Attention, part 1 ::: 10 Tips in Public Relations
I am in awe of how Juliane Smith is making leaps and bounds in the wedding industry with her business, Julianne Smith Garters. It seems like only yesterday I learned about her, and today she is the talk of the profession. She has been able to get “in the face” of many influential people… and...
Start-ups Part 3: Promotional and Branding Strategies
This week, we are discussing start-ups! On Monday, we discussed the first things you need to do when launching your wedding business. Yesterday, we discussed budgeting for your start-up costs. (Both days have downloads available, so make sure to check them out if you are setting up your biz.) Today, Kelly takes us through Promotional...
Top Ten Tips for Building Your Network
Ok, so think about all of the vendors you know…where did you meet them? At a wedding you worked at? At a networking event? On Twitter? Through a word-of-mouth referral? As I think about all of the wedding pros I know, I have a different story about how I connected with each individual. Some were random and...