Author Archives: Michelle Loretta A wedding pro recently asked me: Do you know anywhere I can advertise that doesn’t cater to DIY brides? I’m an invitation designer and feel that I’m losing market share to the DIY projects out there. This is a great question and I’ll answer it here for everyone. DIY is here to stay Whether it’s…  Loreen Hospodar, Owner of Reenie Rose in Chicago has one of the coolest business! Loreen creates commissioned artwork of wedding florals. She immortalizes the bridal bouquet. I love this! Having been married for 8 years, I’m still struggling to find the right artwork for my home. This is a great keepsake for someone who is… Yesterday, we talked about the sales consult in relation to your brand. Is your brand being reflected in every step you take with the client? Today, let’s talk about the operations, or systems, of your sales consultation process. This is far less sexy than branding. But, also plays an important role in the client experience…. The sale begins long before the actual sales pitch. It begins the minute that potential clients stumble upon your website and continues until well after the clients are married. The experience that you give a client during the sales consult is an opportunity for you to showcase your services and set yourself apart from competitors….  We are thrilled to be bringing Thursday Therapy to Washington DC! Jennifer Reitmeyer, co-owner of MyDeejay is our host for the DC area. Wedding Pros in the DC area are invited to meet, mingle, and share in a fun environment. We love Jennifer’s warmth and energy! Jennifer also has great business smarts. (You have to… |
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the "other" stuff
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