Author Archives: Michelle Loretta

Branding Case Study: Leslie Vega Design & Goldenberry Paper

From time to time we invite one of our Sage Branding Specialists to share some of their “before and after” design work with us.  By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life. I’m excited to share today’s branding case study with […]

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Do You Have Conviction?

This is something I’ve noticed in the 17 years since I graduated college: people who are good at selling have confidence, conviction, and unwavering belief in what they are selling. In our industry… as much as you want to believe that you are selling flowers, or photography, or lighting, or paper… at the end of the […]

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