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Author Archives: Michelle Loretta

Your Business Plan is Never Done

Recently, I’ve heard a few wedding professionals comment to me that they already have a business plan or that they did their plan years ago.
I wonder, “YIKES!  Have you stopped planning for your business?  I sure as hell hope not!”
The day that you stop planning for your business is the day that your business is...

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Common Sense of Correspondence

Lately, I’ve been a little shocked by people’s email and telephone protocol.  What seems to me as something so simple and straightforward does not seem to be the case for everyone.  I’m going to preface this post by laying down a few assumptions:

I believe in setting boundaries.  ...

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The Simple Plan Washington DC Location REVEALED!

We are THRILLED to be partnering with Cafe Deluxe for the Washington DC workshop!
The Simple Plan on March 29-30 will take place at:
Cafe Deluxe
Cleveland Park
Near the National Cathedral
3228 Wisconsin Avenue, NW
Washington, DC 20016
For those of you who follow me on Twitter you’ll know that the way to grab my attention is to start chattering about...

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Sage Declaration No. 13 ::: Differentiate

What is the one thing that you do different from others?
What are you best at doing?
What work do you prefer to do?
Ask yourself these questions at least once a month until you feel you’ve defined your niche.
You must learn to differentiate in order to truly compete in the market.
You must be different.
You must have a...

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Insider to Insider: Stephanie Frazier Grimm, Owner of Couture Parties

Stephanie Frazier Grimm is a girl after my own heart: a serial start-up queen!  Couture Parties is Stephanie’s second business.  Her first was a baby accessory company called Mama & Bambino.  (Side note: I too was in the “kid clothing & accessory world” in my past life.  That is one crazy industry… lots to talk...

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