Author Archives: Michelle Loretta

4 Tips for Staying Profitable in the Off-Season

No matter how successful your wedding business is, you probably still see a decline in business and profits during the off-season. The fact of the matter is that more weddings occur in the summer and fall than any other time of year. (If you are in Florida or another hot region of the US, your […]

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Michelle Loretta to Speak at Chapel Designers

I’m so thrilled to share that I will be speaking at Chapel Designers this March 16-18, 2015 in New York City. This is a fantastic conference for floral designers to learn hands-on skills AND business strategy. I talked with Holly about the vision for Chapel Designers and I LOVE the community she has built. I have […]

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