Author Archives: Michelle Loretta

2015 Action Plan – Sage Wedding Pros’ Business Strategy for the Wedding Industry

Friends, it’s time! It’s time to slow down a bit. It’s time to reflect on 2014 and look forward to 2015. It’s time for our annual (world famous!) 2015 Action Plan. Ta-da…. This is the 4th year of our action plan. We’ve made a few updates… but you’ll find that the majority of our action […]

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When Your Average Price is Too Low

Yesterday, I shared my thoughts on how important it is to know the average price of the weddings that you are booking. You can have a very solid pricing strategy. But, when it comes to actually booking clients… if you tend to book the lowest priced service offering, you aren’t going to achieve your sales […]

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What is Your Average Price for Weddings?

Not achieving your financial goals? There are so many factors that go into profitability and financial sustainability in a small business. In the wedding business, pricing is a critical component… NOT ONLY how you are priced, but also the price that you are actually booking clients. You may have incredibly solid pricing structure and strategy. But the mix of […]

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