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Author Archives: Michelle Loretta

Happy 1 Year Blog Anniversary to Us!

Kelly and I are sooooooo excited for today…
It’s our Anniversary!!!
One year ago today I (Michelle, here) started writing the Sage Wedding Pros blog.  I have always found myself having “business-y” conversations with fellow wedding colleagues.  I always loved hearing about the strategy of their business.  And, often I found myself asking a gazillion dorky questions:...

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Sage Declaration No. 14 ::: Be Profitable

Many of us went into business for ourselves because we wanted something to feed our soul.  We gave up well-paying jobs to realize our dreams of being an entrepreneur.  With that, we said, “There is more to life than money.”  And, for some reason, so many in our industry have accepted the notion of “starving...

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Insider to Insider: Nancy Liu Chin

I started following Nancy Liu Chin on Twitter because of some great posts she had on her blog about pricing.  This gal knows her stuff!  (I highly recommend you dig in and study all of her points on pricing.)  And, with 10 seasons under her belt, she is definitely a sage wedding pro.  I love...

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5 Tips for Email Maintenance

Email consumes so much of our daily attention and business energy.  We spend so much time reading, responding, sorting message.  And, we waste time re-reading them also.  Think of your daily routine.  Do you find yourself combing through emails trying to find that one email pertaining to a client?  Do you find yourself reviewing an...

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Your Business Plan is Never Done

Recently, I’ve heard a few wedding professionals comment to me that they already have a business plan or that they did their plan years ago.
I wonder, “YIKES!  Have you stopped planning for your business?  I sure as hell hope not!”
The day that you stop planning for your business is the day that your business is...

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