Sage Wedding Pros…

is committed to creating financially sustainable businesses.

At our core…

We pride ourselves on the following values:

  • we love learning and want to share this knowledge with you
  • we make a promise for an unexpected level of quality
  • we treat everyone with kindness and an open mind
  • we have integrity in everything we do
  • we promote the spirit of collaboration
  • we share in honest and trustworthy relationships
  • we want to laugh with you

How we got here…

(roots in the corporate world & blossoms in the wedding biz)

Michelle joined the wedding industry when she launched her stationery business in 2004: mmm… paper. She has a background in finance, having armed herself with a BS in Accounting from University of Southern California and having spent her early career working for Deloitte LLP. She spent 5 years in the fashion industry as a sales manager for DDLA, and a visual merchandiser for Coach, Inc. In 2008, Michelle co-founded the not-for-profit Get Hitched Give Hope and served as President for 2 years.  She continues to serve the organization as its Treasurer and Advisor.

Today, Michelle helps small business owners in the wedding industry with their business planning. Her particular strength is in financial analysis. Hidden in financial info are always opportunities for improvement and growth. She loves being able to help with the “mystery of numbers” and make business owners confident in their business finances.

Kelly Simants joined Sage Wedding Pros in 2009 and partnered with Michelle Loretta to develop The Simple Plan, an easy-peasy approach to writing business plans for the wedding industry. Kelly’s background in training and development, as well as her 8 years experience in the wedding industry enabled her to guide wedding pros in the growth of their business. Her expertise lies in the people components of an organization’s training, organizational design, leadership development, employee relations, staffing and strategic planning. In 2008, she also co-founded the wedding industry not-for-profit Get Hitched Give Hope, and was responsible for overall procurement and event logistics.

Outside of Sage Wedding Pros, Kelly is also the owner of Sweet Pea Events, a wedding and event planning business with offices in Seattle, New York, and Dallas. Before launching her business, Kelly worked for Starbucks as a Director of Human Resources for their Supply Chain Operations, as well as Andersen Consulting (now Accenture) as a Human Resources Analyst.

What we’re known for…

we’ve been asked to speak for the following organizations


Visit our speaking page to learn about opportunities to hear us speak.

See us in action in our video here.

March 17, 2009 - 8:37 am

BreeAnn Gale - What a great resource!

March 17, 2009 - 10:53 am

Barbie Hull - Michelle – what a fabulous idea! =) I can’t wait to see the updates!

March 17, 2009 - 8:12 pm

Shannon Lassen - Michelle–looks wonderful! Bookmarked on my computer, and look forward to seeing more.

March 20, 2009 - 11:50 am

Wendi - I love cost cutting Thursday! What a great idea.

March 22, 2009 - 11:02 pm

Jason Parker - Great site, Michelle! I look forward to reading all your sage advice, and hopefully contributing too!

March 24, 2009 - 8:18 pm

Renee Metty - Looking forward to reading regularly! Love it!

March 26, 2009 - 6:12 pm

Sara G - I’m so happy to have found and connected with you on twitter! This is a great blog, very focused on helping those in the industry. Looking forward to your words of wisdom!

May 6, 2009 - 3:14 pm

Holly-Kate Foss - Love it! You are brilliant!

June 4, 2009 - 6:02 am
July 17, 2009 - 2:21 pm

Amy Kiel - Hi Michelle!
This is my new ultimate favorite blog! Thanks so much for being so inventive, informative, rad, creative and talented!

Thanks girl!!! A big WOOT to you!!!

August 26, 2009 - 6:10 am

Small Businesses ROCK! » Sage Wedding Pros - […] GoodiesAbout […]

September 9, 2009 - 6:12 am

Calling all Wedding Professionals :) » Onada Photography - […] for wedding professionals who want to have smarter businesses.  You can read more about them here. They are also giving away some amazing free downloads – A 13 step business plan guide and a […]

October 1, 2009 - 12:03 am
October 8, 2009 - 6:03 am
October 21, 2009 - 6:39 am

Get Hitched Give Hope » Sage Wedding Pros - […] GoodiesAbout […]

November 5, 2009 - 6:10 am
November 6, 2009 - 6:02 am
November 10, 2009 - 2:30 am
November 17, 2009 - 6:07 am
December 8, 2009 - 6:06 am
January 7, 2010 - 8:08 am
January 19, 2010 - 9:10 am
March 16, 2010 - 7:53 am

Happy 1 Year Blog Anniversary to Us! » Sage Wedding Pros - […] Goodies & DownloadsAbout […]

April 7, 2010 - 6:59 am

How We Limit Ourselves and Others » Sage Wedding Pros - […] Goodies & DownloadsAbout […]

September 8, 2010 - 6:57 am

The Benefits Of A Business Goals Group » Sage Wedding Pros - […] About ResourcesSage Book Club […]

November 5, 2010 - 9:00 am
November 24, 2010 - 8:20 am

Giving Thanks » Sage Wedding Pros - […] About ResourcesSage Book Club […]

December 1, 2011 - 11:38 am

Misha - This is such a great resource!!!I look forward to seeing more.

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