This week, we’ve invited Kathy DalPra to share her wisdom about SEO, websites, and blogging with us.

Kathy Dalpra

Starting and maintaining a wedding blog is hard enough without the added frustration of getting brides and grooms to actually find your blog. That’s why I want to share with you a very simple adjustment you can make to your blog content that will leverage the power of search engines to automatically help local brides find your blog with ease.

All you need to do is start incorporating locally based words that you know your ideal clients are likely searching for when scouring the internet for information about planning their wedding. When they do, they’ll come across your blog and a wealth of information on that topic and other related topics that are relevant to them as a couple getting married in the area.

Here’s a short list of local topic ideas to get you started:

  • local wedding venues
  • cities, towns and counties nearby
  • bridal shows, events and happenings
  • bridal boutiques and salons
  • names of other wedding vendors you’ve partnered with

Add these words to the title of your blog post as well as to the body of the content itself so that Google has an easy time discerning what your post is about.

Then, be sure to spread the word about your post to anyone you’ve mentioned within it. When your colleagues see that they’re included, they’ll be eager to share your post, helping you reach even more readers faster while boosting your search engine visibility at the same time.

About the Author:

Kathy DalPra is a bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding professionals use their website to get more traffic, leads and inquiries so they can create a thriving wedding business in any economy. Learn how to turn curious visitors into paying brides™ on her website at http://brideappeal.com