Let’s talk about getting some publicity for your business! I’m going to share 5 quick-n-easy steps for getting your business featured in a magazine or on a blog. Keep in mind that these are MY steps… OR: general steps on submitting material. It’s always best to find out how a magazine or blog wants things submitted specific to them. (I’ll get into that here when we talk about “editorial guidelines”.)
5 Steps for Getting Published
This sounds like a silly first step. The truth is that most wedding businesses don’t submit their work to be published. How can you ever get published if you don’t take the first step and submit your work to editors? Here’s another thing that people don’t know… publishers NEEEEEEEEEEED your work. They’re dying to have it, see it, and feature it. Without out your submissions there is very little for them to talk about on their medium. So, do it. Submit stuff.
2. KNOW the TARGET AUDIENCE
Do your research on the magazine or blog that you want to submit your work to. What sort of weddings do they feature? What sort of weddings do you specialize in? If you specialize in funky far-from-traditional weddings, you’ll want to consider rocknrollbride.com or offbeatbride.com . If you have a classic style that features outdoor-vintage-rustic weddings you’ll want to consider submitting to stylemepretty.com . Make sure you study the different magazines and websites and know the difference. Each has an audience that they are attracting with their features and you’ll have better luck if you submit work that is a match for that audience.
3. Get the EDITORIAL SUBMISSION GUIDELINES
Each magazine or blog will have it’s own “submission guidelines”. You need to get your hands on this. The guidelines are the publication’s list of rules for submission. Just following the rules ensures that you’ll have a better chance of getting published. Many magazine websites or blogs will have the submission guidelines or submission instructions listed on the site. Just dig around. If you don’t find anything, seek an editor (preferably someone at an assistant level) and phone or email them to kindly ask for the publication’s guidelines.
Some examples of guidelines might be “send 5-10 high resolution images to email@example.com”. You’re already doing well by reading and following directions. The people that send 20 images have already made it more challenging for that editor.
4. TELL a STORY
Magazines want sizzle. Tell the story of the couple. You don’t need to be a prize-winning writer… show emotion and connection about the wedding and the editor will be intrigued. Also, be original. If the magazine has recently featured at wedding at XYZ venue that is sapphire and amethyst, chances are slim that they’ll be featuring another one at the same venue with the same colors any time soon. If you have a unique story to tell, publishers will listen. And, by all means, keep it simple. No need to write a 2000 word essay on the wedding. Lastly, you’ll want to provide professional images so make sure you know the photographer on the event and work with them to get their images submitted.
5. TRY and TRY again
I love what Beth Helmstetter, Event Planner, shared last year about getting published in magazines: “Don’t be afraid of the word ‘no.’ I send my work into editors, bloggers, publicists and even television producers on a regular basis. Often I am ignored or even get a “we’re not interested” response, but just as often I find someone who does like my work.”
Whaddya think? Was this helpful? TOMORROW – PLEASE come back for more on getting published! I’m going to talk about how to use Two Bright Lights to get media exposure.