A Year Ago Today: Competition

A year ago this week we got into our competition… who is the competition, reasons why to research your competitors, and how to do competitive research the RIGHT WAY.  We ended the week with a great interview from the ladies of Wedding 101 in Nashville.

Who Is Your Competitor?

I don’t like the word “Competitor”.

Personally, I’m not a big fan of identifying other colleagues in my field as “competitors”.  I don’t see this as a big race to the end.  Having a profitable sustainable business is VERY COMPLEX.

Why Research the Competition?

5 reasons why you need to research and know your competition…

AND

5 WRONG motivations for researching your competition…

8 Tips on How to do Competitive Research

Research can be a challenge, especially if you are new.  I think it’s best to do your research by talking with people.  Whenever I meet someone for coffee, I am constantly researching.  It has become second nature to me.  And, it’s not something I’m actively documenting.  But, this process of learning about my market and the wedding industry has become habit.

Here are my 8 tips on doing market research…

Insider to Insider: Wedding 101

Wedding 101 in Nashville is a studio dedicated to educating and inspiring brides.   As founders, Amy and Ashley, also believe in working with wedding professionals to build their businesses.  It’s always a dream come true when Kelly and I meet other professionals who are as interested in elevating the wedding industry as we are.