Monthly Archives: July 2011 From time to time we’ll be inviting one of our Sage Branding Specialists to share some of their “before and after” design work with us. By learning from these case studies you’ll be better able to see branding identity go through an evolution, gain strength, and come to life. This is an especially fun one… I found this beautiful story on CNN about Frank Sinatra and the people who were truly loyal to him – even when he was considered a ‘has-been’. The article talks about the owners of Sinatra’s favorite restaurant in New York, Patsy’s. In the early 1950′s Sinatra’s career had crashed. His so-called friends wouldn’t even look… When trying to determine where to advertise, one of the key questions to ask yourself is “Where does my target market go for information? What are my clients reading?“ You can make some assumptions based on their style and personality. But, to get more precise, simply ASK them when you meet with them. In my… Today, I want to share a little trick I have for when my to-do list is out of control. You know what I’m talkin’ about: The list that goes on and on, over multiple sheets of paper. The list of hundreds of tasks that completely overwhelm you every day. It drowns you to the point… Branding was our hot topic this time last year: understanding that your brand is something other than your logo, developing your brand to evoke a feeling that reflect your values, and keeping consistent with your brand so that you and your business are a reflection of it. To close the week, Tammy Cunningham, who has… |
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the "other" stuff
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