I was a competitive swimmer many moons ago. Swimming is an interesting sport. You only compete against yourself. You want to beat your last “best time”. You technically “compete” against anyone in your race, including people on your team. Imagine competing against people on your team… These were my best friends and we were put…
Monthly Archives: September 2010Yesterday, we defined our competitors or, as I like to call them: our coopetitors. Generally they are the other professional in our field who another client will meet when trying to choose their wedding vendors. My outlook on competition is simple: I have great relationships with people who do the same thing as me: design… These days, competition is a hot topic in the wedding industry. With little barrier to entry, people can start a business in what seems like overnight. This has made many of us wedding pros apprehensive and cautious with others in our field. In regards to our competitors, there are many mixed messages: You should know… Weekly, we feature a little round of posts from one year prior. A year ago we were talking about niche and value propositions. Kelly shared the story of her entrepreneurial journey. We also had a great interview with Katasha Butler, owner of k sherrie + company and founder of Eventology. Catch our posts here: Being…  In the first weeks that I launched my invite business in 2004, I attempted to sew an invitation. I thought that it might look cool. About 20 stitches into my creation, I said, “Oh my god. This is insane. I can’t do this.” And, that was it. I never stitched another invite. So when I… |
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