Lately, I’ve been hearing from a lot of wedding pros that “Business is Slow“. I wish I had something magical to offer… a magic formula for increased business. Yes, it’s true… even following all of the advice on this site, isn’t going to magically bring you the business. But, little by little, by putting all of the pieces together, things will improve.
Image: Creative Commons License
There is one thing I want to counsel you on today:
Do NOT lower your PRICES.
I could go on and on about pricing… and how you need to price according to your value and your service and your experience and your market. (You can go back and read all of our posts on this topic.)
Today, my message is simple…
IS IT WORTH IT?
If you do lower your prices… to accommodate for people’s budgets or client pricing constraints… then, what does that leave you with?
It leaves you with a whole lot of work for a lot less money and quite possibly an unprofitable and unsustainable business.
So, why do it? Why lower your prices? Why offer discounts? Why sacrifice the future of your business? Just so that you can have more “jobs”, more “sales”. Well the number of sales you have doesn’t equal dollars in your pocket. And, let’s be honest… this work is too darn hard to be doing it for free.
by Michelle Loretta
show hide 4 comments