Monthly Archives: July 2010 My favorite entrepreneurial stories? Well… those are the ones of business owners who have transformed their companies into something completely different from the original vision. Tammy Cunningham has done just that. She started Sincerely Yours Invitations in 1997 and soon thereafter evolved her business into an event planning firm. I love learning how an initial… This week we’ve discussed how branding is NOT a logo and how to bring your brand to life. There is so much emphasis on the “design elements” in branding that I think sometimes a company fails in consistency. Why is consistency so important? Because this is what creates the GUT FEELING of your company. The… Branding is NOT a logo. Branding is the gut feeling people get when they come into contact with your company. (Jump back to yesterday’s post to catch up on this.) Branding is a reflection of your core values, your expertise, your niche. So, if branding is not a logo, then what is the purpose of… We in the wedding industry are on hyper-drive with branding these days. It seems that it’s all anyone talks about. And, it seems that every day someone is launching a new website, a new logo, a new image. I find it especially curious when these things may have been updated less than a year ago. … Some of you who are newer to Sage Wedding Pros may not have read all of the posts from our earlier days. There’s some great info on here, if I may say so myself. Weekly, I’ll have a little round-up of the week’s posts from one year ago. A year ago this week, we had… |
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