Monthly Archives: July 2010 The thing that impressed me about Chris Leary – aside from his beautiful images – is that I can see his business smarts right on his website. It is beautifully branded and thoughtfully designed. But, equally important, he is VERY good at educating the client. He KNOWS his customer, he KNOWS his niche and expertise,...  This week, we’ve been discussing the perils of pricing too low in the wedding industry. Yesterday, I shared a little pricing formula… I call it the “pricing recipe” because instead of math, it’s more like a cake, made with only the best ingredients. Today, let’s assess your pricing. I want you to examine: “Am I...  Finding the “pricing sweet spot” is a challenge that all business have. No matter how big or small, how much experience or new to the game, pricing is a continuous question. Businesses with more experience have history to guide them in setting prices. But, when it comes to increasing prices, even seasoned business owners have...  Pricing continues to be a hot topic in the wedding industry. It seems that there is constant discussion about professionals being priced too low, under-cutting their colleagues. Often people in the “lower” end of the pricing spectrum see their pricing as a means of survival – thinking that it is the only way they can... Some of you who are newer to Sage Wedding Pros may not have read all of the posts from our earlier days. There’s some great info on here, if I may say so myself. Weekly, I’ll have a little round-up of the week’s posts from one year ago. This week, we are jumping back in... |
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the "other" stuff
