Many of us went into business for ourselves because we wanted something to feed our soul. We gave up well-paying jobs to realize our dreams of being an entrepreneur. With that, we said, “There is more to life than money.” And, for some reason, so many in our industry have accepted the notion of “starving artist” as an option. Why? Why would sacrificing an income be an acceptable way of owning a business?
To be in business, you must be making money. You must be profitable in order to have a sustainable business.
How do you plan to create a sustainable business? What is your plan for profitability?
If you don’t know or are not sure, you need to figure it out or you won’t be in business long.
You MUST be profitable.
For more wedding business insights… read our sage declarations.
by Michelle Loretta
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