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Recently, I’ve heard a few wedding professionals comment to me that they already have a business plan or that they did their plan years ago.
I wonder, “YIKES! Have you stopped planning for your business? I sure as hell hope not!”
The day that you stop planning for your business is the day that your business is done. The business plan is a constantly evolving mechanism. It is a living and breathing document. As your business changes, as you grow as a business owner, your business evolves. You must be reviewing your business plan every 6-12 months. You must be revising, restrategizing, editing, and rebuilding. You must find new things you want to do. You must define new goals. You must reexamine your branding. You must tweak your sales forecasts and your expense budgets.
You must plan or your business is dead.
Don’t believe me? Read this post on Palo Alto Softward and their never-ending 22-year-old business plan.
by Michelle Loretta
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