What is the one thing that you do different from others?
What are you best at doing?
What work do you prefer to do?
Ask yourself these questions at least once a month until you feel you’ve defined your niche.
You must learn to differentiate in order to truly compete in the market.
You must be different.
You must have a unique niche.
This differentiation can be revolutionary, but it doesn’t have to be. However, you MUST offer something different. McDonald’s was not the first fast food restaurant. But, Ray Kroc was able to introduce a new system by which his restaurants were run. And, he was able to sell this formula time and time again until he had started the first franchised network of restaurant chains. What he did with McDonald’s was completely different from anyone else at the time.
I love this post by Sean Lowe, author of the blog The Business of Being Creative on changing the game.
Be DIFFERENT.
For more wedding business insights… read our sage declarations.
by Michelle Loretta
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