The Monthly Review

RedStamp.com Calendar

Are you working ON your business, not just IN your business?  I ask this question a lot because as small business owners daily operations can bog us down and we don’t stop to think about our company on a grander scale.

I encourage you to set aside one day a month for a MONTHLY REVIEW.  However you schedule this in, make sure that it’s on your calendar for EVERY MONTH.  I like to do the last Friday of each month.  Make this an intention for the next 10 months of the year.  Consider this an appointment with yourself and your business. This appointment is as important (if not more) than a consult with your best customer.

If you didn’t do one for February, do it this week. Mark your calendar right now with 3-4 hours to spend ON YOUR BUSINESS.

In the monthly review, complete the following:

• Read your company mission statement.  Are you living your mission?  (If you don’t have a mission statement, spend 20 minutes drafting one.)
• Assess your niche (the special thing that makes your business different).  Are you working with clients that are true to your niche?  How can you better attract those customers?
• Review your sales plan.  Are you meeting your quota?  If not, what can you change to increase sales?  How can you better promote your business?  How can you sell better?
• Review your networking plan.  Are you meeting other wedding professionals?
• Examine your advertising.  Are you making a return on your investment?
• Examine your expense budget.  Are you spending too much?  Are you under budget?
• If you have employees or contract workers, assess their contributions to your company.  (You should have a quarterly, bi-annual, or annual review with them.)
• Review your goals for the year:
  • Are you working to achieve them?  If not, how can you improve?
  • Have you completed your goals?  Are there new ones you want to add?
  • Look 5 years into the future.  Are you working towards achieving long-term goals?
• Review your intentions for the year:
  • Are you living them?
  • Do you need to reassess?

What else?  Share with me!  What do you like to examine in your monthly review?
Get in the habit of doing good things for your business. It will pay off in the long run!

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