Kelly and I got the opportunity to work with an amazing group of 20 wedding professionals at The Simple Plan in Dallas. What we love most about this business planning workshop is that we get to strategize with businesses in all wedding trades with varying degrees of experience. We were joined by florists, photographers, invite designers, videographers, caterers and wedding planners. We had professionals who were pre-start-up on through 13+ years in business! It goes to show that business planning is necessary at all stages of business. People joined us to write their first plan or re-write one that had been untouched for many years.
One of the most powerful pieces of the business plan is defining the mission statement for a business. The mission statement should guide an organization in all its business decisions. It should define the brand, the niche, marketing plans, and financial strategy. We use the mission statement as our touchstone with every decision we make for our company.
We were fortunate to be joined by Catie Ronquillo who captured some images from our sessions. (Thank you Catie!)
A couple of the participants wanted to share the following thoughts on their experience with all of you:
Having been in the wedding industry for over 13 years, we found The Simple Plan workshop to be nothing but inspiring. Taking two days to concentrate on your business plan from your mission statement, marketing plan, to those funky financials, The Simple Plan made it seem like a breeze. It was a great investment in the future of our business.
– Mark & Trisha Von Lanken, Von Wedding Films, Tulsa, OK
The Simple Plan – a sneaky way of getting your business plan written, totally pain free!
The Simple Plan is a great investment for any wedding business. See where you are currently, figure out where you want to be (in one year, five years, ten years), and make a plan to get there. It’s the best thing you can do to create a sustainable business. Kelly and Michelle make it easy and possible to accomplish in two days!
- Catie Ronquillo, Catie Ronquillo Photography
Want to see more about what people are saying about The Simple Plan and Sage Wedding Pros? Read here.
To catch The Simple Plan, see our schedule here.
















by Michelle Loretta
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