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Monthly Archives: September 2009

Story from the Soul ::: Kelly Simants

We have been sharing Soul Stories on the website.  These are the stories of our entrepreneurial journey… the story of when our soul was on fire with passion for our business.  So excited to share Sage Wedding Pros partner, Kelly Simants‘s story with all of you!  TA-DA! Kelly Simants’ Story from the Soul… My entrepreneurial…

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What is your Value Proposition?

Last week we discussed pricing: the how-tos and the how-nots.  Pricing your products and services too low not only hurts you but the wedding industry as a whole.  So finding a delicate balance between what you are worth and what the market can tolerate can be difficult.  Equally challenging is convincing the customer that YOU…

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Being True to Your Niche

Defining your business niche is important in determining the “sweet spot” of your business.  Without a clearly defined niche you are a jack of all trades and that isn’t necessarily a good thing.  Not only is it challenging to you in determining your brand, but also incredibly confusing to your customer.  And, once you’ve been…

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