When you run your own wedding business, it can be a challenge to keep track of all of your clients and their individual needs. No matter how organized you are, no matter what kind of notes you keep, something is bound to fall through the cracks sooner or later. When that moment comes, you will realize that you simply cannot do it all by yourself — you need help.
Why Delegation Is Important
Would you label yourself a control freak? No? What about your friends and staff members — they might have a different opinion. (Sorry – just using my years of observation to call you out! HA!)
Small business owners have a tendency to try to control every aspect of their businesses. You’ve built your business from the ground up, after all, and you’d hate to see it flounder in the hands of another. The key to success for some of the most lucrative wedding businesses out there, however, is delegation — creating a division of labor and assigning the right people to the job.
Rather than putting an average level of effort into all aspects of your wedding business by yourself, why not delegate a few things so that every task gets the attention and level of expertise that it deserves? You still need to provide some oversight and guidance, of course, but letting someone else handle the details will take a great deal of stress off your plate, and it will yield better results.
5 Steps for Learning to Delegate
There is a right way and a wrong way to implement delegation in your wedding business. You cannot simply make a list of tasks to be completed then hand them out willy-nilly. You need to think carefully about which tasks you should keep for yourself and then draw from your pool of staff members to find the right person for the rest of the jobs to be completed. Follow the steps below to determine which tasks you should delegate and which you should keep for yourself:
- Make a list of all the tasks that need to be done — this list could apply to a certain client’s wedding, or it could apply to your business as a whole.
- Review the list and circle the tasks that you do not enjoy doing — everyone has different gifts and different fields of expertise, so if you do not enjoy keeping track of your business’ finances but one of your staff members has a history in accounting, hand it over! (Or – outsource this to a bookkeeper. You can delegate to people OUTSIDE of your business.)
- Start small by choosing three tasks from the list to delegate — select three tasks that are important to get done and that you do not mind handing over to someone else. (That’s it! THREE!)
- Assign these tasks to the people you think are best qualified to complete them — it also helps if those people enjoy the type of work required for the task.
- Take a deep breath and let it go — once you’ve assigned your tasks to the right people, you need to step back and let them work. Make sure you’ve trained them adequately, make yourself available for questions, and check in now and then for progress reports, but do not micromanage.
Now that you have a good idea what it means to delegate and how to go about choosing the right people for the job, you can take some time to think about which tasks you should relinquish control over for your own business. Do you have a staff member who is gifted with website design or maybe someone who loves to speak with clients over the phone? Perhaps one of your staff is eager to take on more responsibility in the company. The options for delegation are endless — it all depends on what tasks you enjoy doing, those you do not, and what kind of skills and expertise your staff members have.
Remember, it is more important to have the right person assigned to the job at hand than to try to handle everything yourself. That is the best way to grow your business.
How have you managed delegation? Share your success tips in a comment below.