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Be Sage Conference Tickets Go On Sale Monday, February 2nd

On Monday, February 2nd at 10am EST, we will be opening ticket sales for Be Sage Conference 2015. We will be announcing the location and our topics. SET YOUR ALARM!

Another thing you may want to know… we have a sign up sheet here for those interested in our special rate. We will NOT be offering an early rate.

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Our Promise to You…

As always, we are committed to top-notch business education that will challenge the way you currently do business. You will walk away smarter, brighter… sage(r)… and armed with tools to use in your business. (There will be no fluffy stuff… Only the good stuff that makes a big impact on your business.) 

You’ll make lasting relationships with people who value professionalism, depth… And also like to laugh! We value friendliness, openness, and approachability. Share your mind with us!

We like to share the knowledge of speakers outside of the industry (as well as some insiders) because we feel that we can learn so much from the success of others with their original insight and varied experiences. Speakers will be announced throughout the spring.

#besageorbesquare

 

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Michelle Loretta to Speak at Fleurology Luxury Design Symposium

It is a huge honor for me to be presenting at Fleurology Luxury Design Symposium with David Tutera, Corbin Gurkin, and Leila Lewis, this April in San Diego. Will you join me there? The Fleurology Symposium is an invite only event intended for an elite group of designers with a strong background in floral design, who possess the skills necessary to achieve unparalleled success in the luxury event design industry, currently headed by world renowned event designer David Tutera. The conference will be covering creative and strategy topics for a well-rounded business focus.

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Here are more details:

FLEUROLOGY LUXURY DESIGN SYMPOSIUM
GRAND DEL MAR RESORT
SAN DIEGO, CA
APRIL 21 – 23, 2015

If you are interested in receiving an invite, please apply here.

See you in San Diego!

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4 Tips for Staying Profitable in the Off-Season

No matter how successful your wedding business is, you probably still see a decline in business and profits during the off-season. The fact of the matter is that more weddings occur in the summer and fall than any other time of year. (If you are in Florida or another hot region of the US, your seasons are likely opposite.) Even though your business may be in decline during these months, you still have bills to pay. So what can you do to stay profitable during the off-season? Below you will find four tips for maximizing profits outside of wedding season.

Offer Off-Season Incentives

If you want to entice potential clients to book their off-season wedding with you, you may want to consider offering some incentives. Incentives don’t necessarily need to come in the form of ‘discounts’. (A word that I like to stay away from, particularly when trying to show the value your bring clients.) You can incentivize potential clients in the following ways:

  • Offering an additional service, free of charge
  • Offering additional product, free of charge (As a stationer, throwing in thank you notes was a great way for me to book an invitation job and didn’t cost me too much.)

Become a “Winter Wedding Expert”

A way to identify yourself as THE go-to person for winter weddings is to feature your winter work. Show potential clients how lovely a winter wedding can be. The key with marketing a new idea/service/niche/etc is to broadcast it loud and proud. This means: put it on your website, put it in your blog, get published, do style shoots, introduce yourself as “I specialize in…..”. Take advantage of this challenge! There are still people who marry in the snow. You have to help them identify with what YOU do.

Expand Your Offerings

While it is important to identify and maintain your position within a particular niche in the wedding industry, there is no reason why you can’t expand your business to increase your off-season sales. To increase business during the off-season, you might consider adding corporate events, birthday parties, and holiday parties to your docket for a little extra income. You can always limit these events to the off-season if you want to reserve the busy season for your most profitable events — weddings.

Manage Your Cash Flow

You still have to pay your bills during the off-season, but there may be some easy ways to save money, and manage cash, so you stay in the black all year long. If you take a deposit and a final payment, one thing to consider is taking a ‘middle payment’ (3 payments in total). Here’s what I see happening:

  • Cash comes in the Fall when client pays deposit/retainer
  • Cash comes in Spring when client pays final balance

WINTER is painful with little money coming in.

A way to fix this is to look at your slowest time for cash inflow and schedule a client payment during that time. In the Midwest, it’s likely January & February. In the South and Southeast, it’s likely July & August. (Email me if you need help managing cash flow.)

Just because most weddings happen during the summer and fall doesn’t mean that you have to let your business die during the off-season. Fortune favors the bold, so go out there and find new and exciting ways to make your wedding business profitable even in the off-season!

How do you stay profitable in the off-season? Share with us in a comment below.

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Michelle Loretta to Speak at Chapel Designers

I’m so thrilled to share that I will be speaking at Chapel Designers this March 16-18, 2015 in New York City. This is a fantastic conference for floral designers to learn hands-on skills AND business strategy. I talked with Holly about the vision for Chapel Designers and I LOVE the community she has built. I have seen incredible friendships and working relationships stem from Chapel Designers. (And the tools and discounts offered to members are wonderful too!)

Chapel Designers

Join me in New York!

Chapel Designers
March 16-8, 2015
Register here: http://www.chapeldesigners.com/upcoming-events/

SPEAKERS (FLORAL DESIGNERS):
HOLLY CHAPPLE, HOLLY HEIDER CHAPPLE FLOWERS
DAVID BEAHM, DAVID BEAHM DESIGN
SARAH WINWARD, HONEY OF A THOUSAND FLOWERS
ARIEL DEARIE, ARIEL DEARIE FLOWERS
JES GORDON, JES GORDON LLC
ROBBIE HONEY, ROBBIE HONEY
JOY THIGPEN, JOY THIGPEN

SPEAKERS ( BUSINESS STRATEGY):
MICHELLE LORETTA, SAGE WEDDING PROS

SPEAKERS (EDITORIAL):
NAOMI DE MANANA, SENIOR STYLE EDITOR FOR MARTHA STEWART WEDDINGS
EMILY THOMAS, CREATIVE DIRECTOR FOR SOUTHERN WEDDINGS
AMY MCGEE, BOTANICAL BROUHAHA

Can’t wait to meet you!

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What Are Your ‘Good Habit Triggers’?

What are the triggers that result in good habits for you?

Here is something I’ve noticed (on a personal level)… when I take extra time at night to do all of the skin stuff: the exfoliating, the eye treatments, the creams, lotions, etcetera, I wake up feeling refreshed and I eat better and exercise. I have learned that there are little things that I do which result in triggering good behavior.

Image from Wikimedia Commons

Image from Wikimedia Commons

What about in a work scenario? What is it that creates a chain reaction of good work habits?

For me, it’s a clean and organized office. (I must admit: I am not currently sitting in a clean office. EEEK!) It’s creating a strong list of ‘open items‘ at the end of my day so that I’m ready to tackle them the following day. It is taking time to select which items I will work on that day and not getting my to-do list get out from under me.

Everyone has different triggers. Everyone has a different series of events that will lead to a chain reaction of positive behaviors. What are yours? Take some time to think about what makes you more efficient and effective in the work you do.

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